Club promoting exercise for kids launched in US
Date: 30/11/2009 / Category: Indoor play for schools and groups
A program aimed at educating children on a variety of health topics, such as exercise for kids, has been created by a healthcare enterprise in America.
Centene Corporation's program, called Kids' Club, is focussing mainly on the childhood obesity epidemic through encouraging healthy eating and exercise for kids.
Dr Mary Mason, senior vice president and chief medical officer at Centene, said: "Our Kids' Club proactively addresses this issue by reaching out to our child members with fun and easy tips on how to be healthy."
To ensure these messages are presented in a child-friendly manner, a Kids Council has been created. The under-18-year-olds are to provide feedback on the programme and materials used to ensure the information is having the desired effect.
According to the NHS, obesity causes around 9,000 deaths a year in England and children that are overweight are more likely than those of a normal weight to be obese as adults.
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